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Jeran Van Alfen, CFP®

Founder and Financial Planner

Jeran is the founder of Centered Financial, a Registered Investment Adviser and financial planning firm based out of North San Diego County.


Growing up in a family that was self-employed, Jeran learned the importance of creating one’s own future.  Watching the challenges and rewards of business ownership, he realized that regardless of the profession, the ability to plan and manage finances is essential to optimizing one’s quality of life.  Motivated by these lessons, Jeran began his career in financial services in 2004 with a desire to help people make the best possible financial decisions for their families and their businesses.

Originally from the Central Coast of California, Jeran attended the University of Utah where he played NCAA football and graduated with a Bachelor of Science in Economics.  He is a Certified Financial Planner™ practitioner and a member of the Financial Planning Association.

Jeran and his family enjoy exploring the world, reading good books, playing sports and staying active, eating great food and binging on their favorite movies.

Some of Jeran's Favorites:


  • Travel (Provence and the Costa Brava are my 2019 destinations)

  • Fitness and Nutrition (Someone told me your health is your #1 asset)

  • Food (I'm a wannabe chef)

  • Sports/Outdoors (I'm always up for a round of golf!)

  • Anything I can do with my family!

Outside the Office

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